Myrtle Beach /ˈmɜːrtəlˈbiːtʃ/ is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina.Myrtle Beach is one of the major centers of tourism in South Carolina and the United States because of the city's warm subtropical climate and extensive beaches, attracting an estimated 14 million visitors each year. As of the 2010 census, the population of the city was 27,109, and in 2016 the estimated population was 32,240. The Myrtle Beach metropolitan area had an estimated population in 2016 of 449,495.